In the book trade must, like us antiquarians, the operating modes and operating parameters are differentiated. Not doing so, come about those speeches and generalizations, which in civilized parts of larger daily newspapers and, nota bene, the house organ of the Association can be read regularly.
Let us briefly. There is the Internet Neubuchhandel, Amazon, above all. There is the large and medium-sized chain stores, are judged positive lately than before, by his own employees, this is particularly true for the Thalia chain. Then we have a number of large to medium-sized independent book stores, often with a few chain stores. You see, ladies and gentlemen, as with us, we can define fairly well recordable layers of the industry.
While the bookseller, which I propose here exposed as a thesis, the problems and worries, the shortcomings and deficiencies lie in the middle field, the problems pile up in Neubuchhandel to just below the middle to the bottom.
The position of the smaller independent Book Trade is desperate.
From a bookseller, we are dealing with Neubuchhandel with clear structures, the Neubuchhändler receives his well-known discounts, he has clever delivery and billing systems enabling him a hand, it seems the credit situation not being bad, the Remittendenwesen runs without complaint, in short, a framework is so good that we can dream booksellers in our chaos just like this. Is it any wonder that a certain, quite lovable sort of bookseller colleagues who report from their brilliant flourishing shops in small towns and want to write "what they really think that our bookseller in small towns pays best "live in truth of the safe return of New Books. mixing or cross-financing between new booking and bookseller seems not a bad solution either, unless a lot of legwork is not afraid and himself in the shop is.
Back to the pure Neubuchhandlungen, . to the local book trade from the middle to bottom
I fail now a cheap criticism of the self-representation that the smaller independent booksellers in the Book Report, the industry trade journal and elsewhere to deliver - they are an embarrassment to the rule, and a little ridiculous but also touchingly naive and naive. What fussy, true culturally educated women because of to give, can be caricatured admirably. But this is unfair. It seemed more likely I would be interested in the Commercial Union one to give over his head for the strangely superficial, sometimes hypocritical manner in which the little bookstore on the one hand betüdelt and pampered, on the other hand, open eyes - because the Exchange organization is not blind - the train left to ruin is. Here, too, for today, nothing more.
The local bookstore is in the middle and bottom of exactly the same worries and concerns as the local bookseller. This is my main argument, I complement the flight by the second: The independent lower and middle book mail-order retailers is in the basic issues and marketing strategy with the Versandantiquariat almost in agreement.
There are established and new, experimental strategies to enhance local reading pleasure and to promote hand in hand with this, visiting the local bookstore. This is just for the sale of books on the web. I can see no difference between problems, concerns and strategies of the middle and lower middle of the book trade as well as antiquarian book trade. The differences are rather insignificant, especially since most shop booksellers who want to emulate in all respects by the Neubuchhandlungen - I hate this - from the cleanliness of the floor to the shelf design. Similarly, in the mail, because the booksellers have to overcome a slightly greater distrust threshold shipped customer - an old book is just not a welded-new - they are like fussy like a new booking mail order or should it be so. Wherever you look: correspondences in relation to the basic issues and basic strategies.
When I say this (notorious as finding the differences and representative of "wait, no, but ...") should, then there was his turn.
Why is the medium and small independent Neubuchhandel not yet come to that? Now I have to weigh my words to not connect to my foot, which are placed here numerous. Let's say this: The independent small Neubuchhandel has indeed membership organizations. They work but in my estimation horribly bad and pathetic ineffective. I could now attach a wicked cartoon series with numerous examples from the last time, but my failing, given that sideswiped the - would not like it any exchange club - in my estimation are jointly responsible.
That our bookseller, due to the structure and organization, I can not bear to spare the reader the deep and problematic pyramid layering our Altbuchgewerbes from top to bottom, both of which lead to speechlessness and paralysis of the booksellers - that we have not other choice than the smaller Neubuchhandel should be a truism.
can rouse the blind and the lame get together and be successful together? J a!
I am firmly convinced that form the smaller independent book stores, hand in hand with the middle antique shops, a very active joint organization for the promotion and advocacy in many professional issues could.
We should rather than later with the establishment of an umbrella association S trategy and start at the local and local level to develop and pervade.
for the photo of the "Blind Boys" I thank jacneed.com who own the rights to
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