colleague RFMeyer has a good nose for questions that had fallen in the daily discussion under the table or have been simply forgotten. This time he takes the reform of the trade show industry to the bookseller. This is brave, for his Experience with innovations in the bookseller were previously made more distressing. With the help of colleagues he is worth in the first quarter of the marathon run out of steam. The Mitantiquare push him stick between your legs, ladies from Kiel and elsewhere poke him with hat pins, Mulzer, meanwhile Blazed Lake Zurich, pulls out the vial with the hydrochloric acid. Then the idea is dead A small monument commemorates their promising childhood. This was the site trio so again, should it not this time. I wish our profession that should please his idea of revitalizing and reforming the trade show industry in the bookseller a longer life.
we collect some Facts and present them to us at the table.
The book collector is usually very EINSA m. He often wants to be, he is now rightly so. We know the phrases from the book as the best friend of the book, which accompanies us on the deserted island, the book that never allows us down, from the book of the hermit.
We also know the inclination of the book collector for small group formation, common gossip, the social round after ETAHoffmannscher manner. As part of local culture, the store can be easily observed - book collectors like to come at the same time in the store, apparently by accident just talk to each other - The experienced antiquarian feel, however, as they have next to browse the shelves and leafing through the books open ears and watchful eyes side through to the other customers. Because not only jealousy and suspicion is felt, but also a clear and strong W e - G ef u h l.
gregariousness and isolation, jealousy and sympathy thus form a very strong attraction and repulsion patterns. I do not really believe in a living working of the classic bibliophile clubs or organizations such as the "solution", and what may be more like Vereinsmeierei. Of course the book collectors, making something fun, but in fact contradicts the Education Association of attraction and repulsion rule. Books customers want or can not organize themselves.
wait longingly but that it belongs to the A ntiquar and it leads into a Gesellungsmuster. To re-consider those facts, I threaded one of the good spirits of my high school years, the antiquarian Evers, a wreath of remembrance - what would I missed as a boy in high school, I would not have every day by 17 clock of the red wine round in her poor, but highly romantic shop allowed to participate - rectors, journalists, all slightly crazy, but due to clever chickens, and highly interesting old books and a lot of French red wine ...
The show is often misunderstood as an "opportunity to be able to view the goods in person." I do not know which ass to the concept has introduced the "haptic" But enough of that this possibility is important, even the so-called "conversation" between customers and antiquarian at the fair booth is important. However it develops, if you do not really use them or a spontaneous "wire" between visitors and antiquarian can be stretched, in terribly painful and biased article I can not see to what extent such transfers and blah-be conversations can trust. This is certainly overestimated. Often customers are disappointed when they face the Lord, whom she had been introduced via correspondence and distance selling as competent and worthy. Who is now linklisch rubbing his hands, smelling from the mouth, with two left socks and love servile bow to them - the old Mulzer. Missing since not even a back tooth? Oh God ...
The antique dealer is not a smooth insurance agent, as a rule, it has significant oddities. I once lived together at the founding meeting of the cooperative, a large amount of colleagues, I was surprised at the strange menagerie, which is grouped as had. With such people, individually secure original and funny (I was and am one of the funniest), you may make an exhibition of Kralnegern or a freak show, but you will not be a fair in bright light, and then still in bodies and adjacent .
No, this is not a scolding colleagues. We have to have so much self-criticism and recognize that we are lovable, but most meschuggene representative of the human race with which one can do everything - not only do they find issue and one by one.
The book buyers who visited us at the show is, usually pretty average and demonstrable Types, it is the original, in turn, also strange collector unfortunately almost extinct. Thus, the exhibition can be less on a guided tour of the books - - but the booksellers. I will not persuade me that the esteemed gentlemen are not so sensitive that they feel it. The trade fair is in such a psychological burden for the Decorative - and a pleasure for the customer. "Today we look booksellers."
course, no one talks about it, because what antiquarian would not be ashamed to admit such weak feelings in front of colleagues. They all make the best of a bad job. There are, at the edge, several typical Forms in which the antiquarian abregagiert this - such as by playing the Grant or leagues - that was always my part - by sweeping and lecturing-friendly plays the turned up and the customers flocking around. Both are of course most embarrassing and transparent.
Now to the debate might look like a reform of trade fairs in the German bookseller. I do not have much time to write this during the lunch break and just want to make suggestions in a nutshell.
first
A very good Gesellungsform that addresses almost every book collector, the auction. Her first cause she has in the shop culture, if new goods come in and several customers tend to patronize, to argue a coveted Titiel - with pleasure. That has to do with hunting instinct, almost all men and many women like it. The range of considerations, transferring from a general of the trade show industry in a big auction (in imagining every trader and his goods, with minimum offer praises, and explained, then himself auctioned) to cunningly planned "deposits" of auction-like events at each fair.
second
All older men like to see pretty young women, young men can sometimes be asked depending on temperament. Please beat me now not for the fact that it is so. I did not invent the people, I can only facts. If half-naked young women lounging in the auto shows in Frankfurt and Geneva on the cars, then I find this quite natural. For me, the connection times since Evers' older gentlemen "and" erotic "absolutely self-evident, which of course does not mean pig hedgehogs on ordinary table level, but aesthetics and natural beauty. The idea may sound absurd, but if we empathize with our typical customers, we are mostly stuck easily, get to know a little inhibited people who appreciate the very well direct eroticism.
A incunabula, offered by a sports student in thong is for me the most natural thing in the world - the perfect advertising and trade union.
For the first edition of Felix Krull must then of course, a student art crunchy ago. Do not laugh, I'm serious. Old book and bare skin, this is the perfect union, the perfect contrast that fits harmoniously, which is completely consistent.
third
We should also think about breaking up the terrible layout of the fair in square meters large individual items. It reminds me always to the already mentioned Menagerie tour - every antiquarian in his Gitterställchen. How does he smell? Did he really have a hump? He mumbles in broken-Saxon or German Swiss High German, he? Does he really suede shoes? Is he as stupid, or does he just pretending? He should really decrease again ...
The abolition of the individual items would be good to combat that impression, playpens, which imposes itself disrespectful visitors. For our comparison with the menagerie of wild animals is still much too kind - the vast majority are great big babies in playpens.
we want to give that impression to our customers? Promotes the Idea of collecting books?
are several ways of breaking up the unfortunate culture-cut, as are possible. not easy for booksellers to their community spirit aspires to zero. But it is doable.
4th
The fair with other unpleasant elements in them that we should include in reforming the trade show industry with the bookseller. We have to talk about the rivalry, the stratification of our industry, touching on the more newcomers next to the limbers reichgefülltem colleagues with portfolio books, on the straw-silly, but business-minded tailgaters and the basic clever but awkward shy ... All the acts as an invisible but powerful repulsive and attractive in every event. Should it be simply accepted as a God-given or ideas are here, demand for new ideas that mitigate something?
5th
Advertising for the collection of old books at trade shows, as expected by German booksellers otherwise, yet unspeakably clumsy, inadequate and taken as merely an alibi was. This opens up a whole cornucopia of options that can only be considered and then with a light, bold hand, it must be addressed. Do not mess, but show off is because the Currency.
Before I get to speak to the many parallels and suggestions from the field of experimental theater has to stop me. Swiss are unfortunately very punctual.
The nude photos (copyright is owned by H. Gross) to show the busy status of the concept Mulzer antiquarian books on the Zurich lake Fair 2012
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